Building an Audience

You build an audience based on the results of a query. The audience can contain all of the records in the query result set, or a portion of the records. When the audience is built, Insight Builder sends an e-mail to the address(es) you specify to inform you that the audience is available for use.

Note: You must have access to e-Dialog Data Director to build an audience.

To build an audience:

1. Create a query.
2. Click Get Count to calculate the audience size.
3. Click Build Audience.

   

4. Enter the following information:
   • A name for the query

     It is a good idea to give it a name that you can easily recognize when re-using it later on. If you have previously saved the query, the Query Name list box is grayed out.

   • Whether to allow the audience name to use the same description as Query Name.

     If you check this check box, you cannot change the Audience Description unless you uncheck it and give the new audience a different name.

   • Whether to create a new audience or replace an existing audience

     This option appears only if you are editing a query that you used previously to build an audience.

   • Whether to create a sample audience from all records returned by the query or only a portion of the records

     You can build an audience that contains a specific number or a percentage of the records in the entire results set. You can also split the audience into several sample audiences; if you do so, you can only create a new audience, not replace an existing one.

   • The e-mail address(es) where you want to receive notification that the audience has been created

     Separate multiple e-mail addresses with a comma.

5. Click Save.

You can then access the audience using Data Director.

To use the list for a current mailing:

1. Copy the list ID from the notification e-mail.
2. Start Campaign Builder.
3. Go to the Audience Tab.
4. Click From Other Lists.
5. Paste the list ID into the List ID Like text box.
6. Click View.
7. Click the check box next to the list.
8. Click Done.

To export your unsubscribes to your external CFM application (to ensure data integrity and avoid re-mailing to those who have unsubscribed), you first build an audience and then use Data Director to perform the export.